What’s in a logo?

ACP-Logo-Standard-JPG

Heather Ault, ACP Board member and creator of 4000 Years for Choice, designed a new logo for the Abortion Conversatiion Project. Initially she produced over 20 designs for the board to look at and  discuss.

Then attendees at the Abortion Care Network conference voted on their favorites from 4 possibilities. It’s amazing how engaging the process was and how thoughtful people were: “I love the conversation bubbles.” “This one is too cartoony” “Is the topic abortion or ACP?” “I like where they overlap.” “I like the free flowing one…” etc etc. Until finally a version of the logo above was chosen in a squeaker of a contest.

Logo design is not for the faint-hearted, and we are so lucky to have Heather Ault on our team! She tinkered with just the right font, the coolest colors, and different versions of the logo for various uses. Need a logo or design services? Consider Heather Ault!

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